I design brands that don't need a slide deck to explain them.

Nine years of identity, packaging, and product design work for companies between their seed round and their second office. I run projects solo, which means the person you meet in the kickoff call is the person doing the work.

Dana Ruiz studio desk with printed proofs and colour swatches

Selected work

About

I started out in editorial design at a magazine that folded, which taught me to make deadlines and make do. Since then I've built identity systems for fintech, skincare, hospitality, and one very stubborn record label.

My process is short: research week, two directions, one refinement round, delivery. No mood-board theater, no forty-page brand bibles nobody opens.

9 yrs: Independent
60+: Brands shipped
4 wks: Typical timeline
100%: Repeat referrals

Taking two projects for the fall

Tell me what you're building and when you need it live. I answer every email within a day.